5 Rules for Niche Social Networks

“The aim of marketing is to know & understand the customer so well the product or service fits him & sells itself.” – Peter F. Drucker

Utilizing social networks is becoming more and more popular. Just as everyone is figuring out all the big names, a few cutting edge marketers are looking to niche social networks to further their campaigns. Though many of the niche networks out there resemble Facebook, Linkedin and MySpace, it is important to know what separates them from the pack. The users are more passionate and more sensitive to being used to push someone else’s agenda. Their passion is what makes them valuable, but it also is what make them dangerous. Running roughshod over a tight community can incur the wrath of backlash. Bad opinions from niche markets can resonate through to the larger markets. Respect is the name of the game.

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