About Bilal Jaffery
email:: click here
linkedin:: linked in
twitter:: twitter
“Knowledge is limited. Imagination encircles the world. ~ Albert Einstein“
Bilal Jaffery currently leads the worldwide web social strategy and web commerce enablement for IBM Software Group. Specializing in Social Media, Viral Marketing, SEO and community engagement, his primary focus is Lotus. After co-hosting IBM’s Social Media Summit 2009, he also launched IBM Lotus’s first-ever C2B social ‘jam’ that allowed tapped into the power of the community and allowed the community to engage directly with IBM and mold the “Lotus Knows campaign”. He is also responsible for development of Worldwide IBM Lotus Social Media Strategy and Execution.
Previously, his emphasis had been on Lotus Foundations as their Web Marketing Manager, a new IBM offering for the small businesses, providing a viable alternative to the Microsoft Small Business Server. Prior to Lotus Foundations marketing, he had been working as a Business Development Manager for IBM Lotus Foundations as well and was named the IBM Lotus Foundation’s Man of the Quarter in January 2008.
Along with such vast responsibilities as a worldwide marketing manager, he still finds time and indulges himself into variety of different roles, which he thoroughly enjoys such as being the Director of Marketing for media portal, DesiVibe.ca and consulting as a social media marketing expert for different corporations.
Bilal, who has previously worked as a Channel Marketing Manager for Tech Data Canada focusing on Microsoft, and Marketing Coordinator for Epson Canada has also spoken at few University of Toronto academia events as a subject matter expert on Search Engine Marketing, Viral Marketing and Social Web 2.0. He now sits on the board of directors for MarketingMinds, Our-Foundation, ThinkPanda, and Jobtec.
(Profile published in MSPC magazine, Univeristy of Toronto Career Connections Seminar, Author: Alina H)
Recently referenced in ComputerWorld.com for his insights on Microsoft play in Small Business Sector , which was also published in CIO.COM, TheStandard.com, LinuxWorld.com, LinuxToday.com.
In a blog, Bilal Jaffery, a marketing manager for IBM Lotus Foundations, called the new rival product from Microsoft “a strategy to improve the [Microsoft] short-term bottom line as it provides nothing new to the market. … That only results in my business partners being able to close more deals by providing more credibility to the Linux revolution.”
Bilal Jaffery sits on the board of directors of MSPC Youth Chapter, DesiVibe.ca Media and is a co-founding board member of Our Foundation, a charity organization focused on empowering underprivileged children with education globally. He is well versed in Business Relationship Management , Corporate Sales , Product and Brand Management along with SEO /Internet Marketing – Social Media, Viral Marketing and SEM . Residing in Toronto, Canada, you may reach him through this blog.
Linkedin Profile can be accessed here .
