Blind tweeting the Blind!

“I’ve often written about ‘NASCAR Blindness,’” says Alan Wolk in an intelligent post at MarketingProfs’ Daily Fix blog, “the strongly held belief that if no one in your little bubble of upscale artsy BoBo friends is into something, then clearly no one else could be either—and how it afflicts the advertising community.”

Think of how your friends and relations outside the Silicon Valley bubble use MySpace or Facebook,” he says. “Are they putting up blog posts about how to increase site traffic? Commenting on Zappos’ brilliant use of Twitter? Or are they commenting on their friend’s pictures from their trip to Jamaica last month and posting mildly funny clips they found on YouTube?” Exactly. “So what makes you all think they’re going to act any differently on Twitter?”

Great article to read and understand, specially if you are using the social media to take advantage of its cost-effective approach to reaching the masses. As the post states, “In all of our excitement over social-media tools—and how they work for us—we shouldn’t forget what Twitter and Facebook mean to our customers.”

Link to the article