Many companies now include a Facebook or Twitter URL in their television commercials. Almost every cell phone provider now touts Facebook and/or Twitter connectivity in their TV spots.
This playful commercial compares sharing pieces of Dentyne gum to sending and receiving friend requests on Facebook. They wrap it up up with “Dentyne: 60 connections in every bottle.” Very clever. Connecting online is great, but taking those relationships offline is even better.
They continue the importance of offline relationships idea on their website. Visitors to Dentyne.com are only allowed 3 minutes on the site before it shuts down. They are told that everything you need to do on their website can be done in 3 minutes and that it’s important you spend more time in the “real world” than on their website.
There is a countdown clock in the top right-hand corner of their site to let you know how much time you have remaining. When your 3 minutes is up, you are told “Time’s up. No need to linger in cyberspace when there’s real live people outside.” You can then enter your email addresses to be alerted of any updates made to the site while you are away.
[Video URL: http://www.youtube.com/watch?v=S5LnMngY51c]
