scribblings about earning influence in the era of social web
How to stand out in the crowd?
Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch the video to learn more.
Associate Director, Marketing - Digital Strategy @ Bell. Digital Strategist. Speaker. Marketing Leadership. Management. Bus Dev. Startups. Challenge. Innovate.Earned, not bought.
