IBM earns Social Networking Platform War

As we move towards actually earning vs demanding attention on the web, there is more attention being paid on bringing the external social networking tools into the internal network. We have moved away from the static intranets to the dynamic social collaboration environments.

According to the 2010 IBM CEO Study, 98 percent of CEOs need to restructure the way their organizations work. 5.3 hours is wasted per employee per week due to inefficient processes. 2 hrs is spent per employee per day looking for the right information and expertise within an organization. Imagine what 2 hours a day can help you achieve? Improve retention, loyalty and productivity.

Social software can help alleviate this problem because it helps keep global work teams better connected and more able to deliver results. We use these tools inside IBM to manage our own business and it has helped us build and recruit teams from all over the world. The brain mass is accessible worldwide.

In the economy of tomorrow, it is the user experience which will dictate commerce for our organization. It no longer matters if you have been around for 200 years, what you provide now will determine your fate tomorrow.

Worldwide, the IDC report states that revenue for social platforms was $369.7 million, representing growthof more than 55 percent.

This is the first time that IDC has published a report on worldwide social platforms by revenue.

According to IDC, social platforms emerged as one of the leading technology trends for organizations, based on the recognition that people –- customers, employees, business partners, and suppliers –- are looking for ways to more easily collaborate interact and share data.

The report states that “social platforms are centered around, but not limited to, social networking applications that allow people to connect share, and interact on the Web around a common goal or interest.”

IBM’s portfolio of social computing, mashups and Web 2.0 technologies, including blogs, communities, profiles, activities, shared bookmarks and more, can help organizations of all sizes work smarter, become more agile, and foster innovation.