scribblings about earning influence in the era of social web

Lotus Business Partners on Facebook

Posted by Bilal Jaffery on Apr 7th, 2009 in linux, web 2.0 | 5 comments

If you are not leveraging Facebook for business, it’s about time you should. Debra Cole, is taking care of this wonderful intiative to keep folks connected. Admit it, you are on facebook, might as well use it for business.

http://www.facebook.com/home.php#/group.php?gid=135983955430

Update/Edit: If you are a IBM Business Partner, please feel free to leave your contact info and specialization in the comments section. I’ll ask Deb to invite you over. It will also allow others to know that they can connect with you on Facebook. Thanks.

http://www.jezzper.com Jesper Kiaer

Good Idea! , could you add my company Jezzper Consulting (we are a Business Partner) ?
http://www.bcd.net.au Graham Dodge

No. I’m not on Facebook and have no intention of ever going there. I don’t want to park my company profile in the same trailer park as thousands of underage girls discussing Justin Timberlake. I think it’s great that they have a safe place to talk but I don’t see how Facebook is relevant to my business. We’ve got Planet Lotus and Blogs and IBM Partnerworld and IBM Forums and Linked-In yada yada yada. What would Facebook add?
Chris Kaknevicius

Graham: You should read Scobleizer’s commentary on some of facebook’s latest moves: http://scobleizer.com/2009/03/21/why-facebook-has-never-listened-and-why-it-definitely-wont-start-now/

Facebook is undergoing significant, and intentional growth that is aimed at growing a business model. Ignoring that potential is fine for now, but its a market, and its growing. I disagree with your stance on a “trailer park (with) thousands of underage girls”, but even if that were true, those girls will soon grow up to be tomorrows business leaders.

I have to say that I myself am on Facebook, and likely only have one or two underage girls in my network (both of which are cousins). 99% of the rest of my network consist of friends of mine from the University of Toronto, friends from high school who now work at companies like Microsoft and Google, and colleagues from work. The magic of Facebook is that they know who you are, possibly where you work, and whether you’re part of the Justin Timberlake forum. This allows potential advertisers to use this information. It’s not only an open and receptive audience, but also one that has been profiled, sorted and targeted unlike any other audience in history. Remember, many businesses probably said the exact same thing you’re saying now about the Internet as a whole :) Social media is definitely here to stay, and businesses will definitely be part of and benefit from its future.

Lotus Business Partners on Facebook

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