Lotus Knows that the “Cool” kids need Lotus too!

One of my contributions along with the facilatation of the IdeaJam is to drive focus of our community towards the Gen Y, also known as The Millennial Generation. This market segment will be leading tomorrow’s future and we certainly need to capture their attention.

This generation gave birth to Google. They gave birth to Facebook. Heck, some of them made millions in few short years based on their conceptions. They grew up with technology all around them. They can type faster on a cellphone than on a keyboard! This is no longer about growing up with Lotus Notes and being used to it. It is about shifting attention away from <insert popular web service> to the Lotus Portfolio.

I am very proud to state that we have software in our portfolio which caters to the ‘Facebook’ generation – in a business setting. It goes beyond Super Pokes and Celeb quizes. It allows them to share, contribute and collaborate with their peers in a productive environment. The challenge will be to shift attention away from ‘fun’ to ‘business’ while keeping their attention. As they grow up, they are looking for a professional outlook and IBM provides that.

I have contributed this idea in our current IdeaJam. The ideajam is at its peak right now and if you haven’t checked it out, I urge you to check it out! It lasts till Saturday 8AM.