If you haven’t heard already, the LotusLive team has just released its first app for Lotuslive on iTunes for free.
In my recent digital strategy role shift, the MI work has lately been around paying close attention to the newest and the greatest in the mobile, social web and network engagement methodologies. And, yes, to “try” to have it incorporated in a practical manner in our business and marketing strategies. Notice I didn’t say social media because I don’t think it will exist in its form in the next few years. My new upcoming project, EarnedWeb, will go into depth on that. More on that later.
So, it was no surprise to me when the analyst firm IDC, indicated in their latest report that there will be more than one billion mobile workers worldwide by year end 2010. The United States has the highest percentage of mobile workers in its workforce, with 72.2 percent of the workforce mobile in 2008. Further, the U.S. will remain the most highly concentrated market for mobile workers with 75.5 percent of the workforce, or 119.7 million workers, being mobile in 2013.
With that being said, 2010 is also the year for mobile marketing to take off — augmented reality, location based apps like foursquare, gowalla, facebook & twitter’s own iterations. I am glad to see that our development roadmap also takes advantage of this industry trend and is providing mobile applications to the SMB’s and enterprises to take advantage of the shift in knowledge worker behavior.
With the immediate availability of a free iTunes download of LotusLive Meetings, users can now access cloud-enabled LotusLive web meetings on the iPhone from anywhere, at anytime. Similarly, LotusLive users can access Web meetings on the Blackberry smartphone as well.
LotusLive Mobile is a smartphone application that enables users to access the LotusLive network and collaboration services — including joining a webcast, sharing files and accessing your LotusLive business network right from the Blackberry smartphone.
And a little snippet from my Lotuslive team, there will be a Android and iPad version coming very shortly.
It’s free for both the iphone and the blackberry. Check it out and let us know here how you liked it.

If you weren’t able to attend Lotusphere or any of our local Lotusphere Comes To You events, here’s a great opportunity to check out the virtual event.
Lotusphere Comes to You ONLINE (LCTYO) is a premier on-line event series featuring newly updated presentations from Lotusphere 2010 and some 10 minute partner video demos. Designed to bring anyone who couldn’t get to Orlando the critical information and the excitement they missed, this FREE online series will help you get more from your existing IT investment and boost collaboration across your enterprise.
The webinars below will let you learn more about the latest exciting news and announcements from Lotus. Viewing the sessions is free, but requires registration.
Check out the full lineup, starting with the Notes/Domino strategy presentation from Kevin Cavanaugh and Ed Brill, at LotusUserGroup.org.