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Technology News

WIN – Dentyne “Friend Request” Commercial: 60 Connections In Every Bottle

January 29, 2010

Many companies now include a Facebook or Twitter URL in their television commercials. Almost every cell phone provider now touts Facebook and/or Twitter connectivity in their TV spots.
This playful commercial compares sharing pieces of Dentyne gum to sending and receiving friend requests on Facebook. They wrap it up up with “Dentyne: 60 connections in every [...]

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Live Flight tracking with Google Maps. Neat.

January 4, 2010

Casper is a brilliant mashup that displays movement of incoming and outgoing flights on a Google Map live.
It is currently only tracking flights that are flying in and out of the Amsterdam Airport but the mashup can be “configured for any airport.”
The airplanes are colored based on the name of the airline to which they [...]

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How to stand out in the crowd?

December 2, 2009

Dan Heath, co-author of Made to Stick, explains how to stand out (video) in a crowd. He uses the examples of Voodoo Donut and ZipCar. The gist is that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously. Watch [...]

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The first to market myth

November 12, 2009

Fear: “I’m going to lose because someone else is going to beat me to market (or is already there).”
Truth: In business, there can be lots of winners in any niche. Look at how many shoe makers, Italian restaurants, and furniture manufacturers succeed. You can do well in a crowded field as long as you’re doing [...]

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Validation of Social media’s impact on Search

October 7, 2009

According to a study by GroupM Search and comScore, consumer awareness of brand because of social media efforts increases “lower-funnel” (that is, closer to action and loyalty) searches and click-through rates.
“The study reveals that people who search and engage with social media, especially those exposed to a brand’s influenced social media, are far more likely [...]

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ZDNet: LotusLive iNotes targets Google Apps for business, undercuts pricing and touts reliability

October 5, 2009

IBM is going after Google Apps Premier hard and has the pricing to show it’s serious. Big Blue is announcing the general availability of LotusLive iNotes, a cloud email, calendar and contact management service, for $36 a year per user. Google Apps Premier runs $50 per user a year.
ZiffDavis has picked up on our iNotes [...]

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British Cops get Mobile

September 25, 2009

Marketers have feigned away from consumers mobile phones. That hasn’t stopped British police forces from preventing crimes by quick texts. Their most recent push has been to combat date rape. The gents are reminded of penalties and the ladies are cautioned about trusting brief acquaintances. It is an interesting way for the police to connect [...]

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Why free is necessary in Digital Economy?

September 12, 2009

Seth Godin writes,
Flipping abundance and scarcity. I think it’s dangerous and often fatal to put free on top of an existing business model. Things fall apart.
People look at the free revolution and say, “oh, that could never work. If I gave x, y or z away for free, I’d fail.” They’re right. They will fail… [...]

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TedxTO – An Independent organized TED event LIVE right now.

September 10, 2009

If you are remotely interested in new concepts, ideas, marketing, and management techniques, you will love to check this out.
Fans of the TED Conference will love tuning into the TEDxTO – its streaming live right now.
You can catch the live stream right now over the web using this link: http://bit.ly/XPdEZ
Learn more about who is speaking [...]

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Selling Out Doesn’t Make Sense on YouTube

July 22, 2009

Everyone knows a band that deviated from it’s roots to finally work their way to the top of the pops. Essentially, they wanted to reach a larger audience and make more money, much like companies are now trying to do with vloggers. A recent vlog (video blog) post from Alex Day informed the viewer of [...]

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