scribblings about earning influence in the era of social web

Pepsi becomes 2.0?

Apparently, Pepsi has also taken hints on the latest simplistic and modern image craze.  In my opinion, the current move to a minimalistic design is a welcoming change and connects with the latest web generation.

Pepsi has also done a great job in connecting with the social media as well. Several notable bloggers have blogged and tweeted about this today.  Chris Brogan even received some cans for review as well! Pepsi folks know that no one can refuse free Pepsi.


However, one must ponder if changing the logo really reflects a new product or help Pepsi gain new market share from competition? Whatever the case might be, I know I will be grabbing few cans!

  • http://www.governancefornotes.com Scott Johnsen

    Best Buy is on the same band wagon. Although in their case, their old logo (love it or hate it) was recognizable. I’m not so sure about the new one.
    http://www.freshfuelblog.com/2008/10/goodbye-best-bu.html

  • http://www.Bilal.ca Bilal Jaffery

    You are absolutely correct, I am not liking the new BestBuy logo at all.

Blog by Bilal Jaffery. Copyright © Bilal.ca 2011