Ads, Commercials don’t really need to suck. They shouldn’t be your cue to run off to the washroom or start channel surfing. Commercials should hit the heart with the message, make you remember it and hopefully talk about within your social circle. (Hey, A Marketer can dream can they not? :) )

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Bilal Jaffery, an IBM Marketing Manager specializes in Social Media, Web Marketing and Search Engine Optimization. Currently leading IBM Lotus Social Media Strategy. Currently residing in Toronto, Canada.

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Nothing that I have ever said, or written, or will ever say, is indicative of the opinions or policies of IBM Corporation, or any other company or person for that matter. My opinions are my own.

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