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All 2010 Superbowl Ads Here

February 8, 2010

In case you missed the superbowl ads, here are all of them! Too much of a resemblance between an old Lotus Foundations ad that I had launched in Dec 2008 and Bud Light’s Asteroid Ad.
Which one is your favorite this year? I liked the Audi TDI one.

swfobject.embedSWF(“http://images.forbes.com/jb/superbowl/viewer.swf”,
“myAlternativeContent”, “568″, “600″, “9.0.0″, “expressInstall.swf”, {},
{allowscriptaccess:”always”, allownetworking:”external”},{});
You must [...]

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Clicks Don’t Always Stick

July 23, 2009

In a recent survey of marketing executives from 120 companies garnered some interesting results. The report’s author, Forrester senior analyst Emily Riley wrote in the report that “Brand marketers gravitate toward metrics that measure quantity, not quality.” Essentially, they are still relying on click rates for measurement. This may have worked five years ago, but [...]

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What’s happening on the network?

April 29, 2009

What’s happening on your network? Great ad that showcases the latest in the mobile web 2.0.  If only the rest of the firms could ‘get’ it.

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Honda Hybrid Engines: Suicide

April 17, 2009
Thumbnail image for Honda Hybrid Engines: Suicide

Good ad but I believe the creative fella will be looking for a new gig pretty soon. This ad will definitely cause a bit of a stir.

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Why does advertising on social networks suck so much?

March 10, 2009

Ads in social networks have such poor response because they target users when they’re not in the right frame of mind.  While tagging photos and making wall posts in facebook they’re in the socializing frame of mind, not in a browsing/shopping mindset.

Today’s smart marketers should be focusing on who saw their ad and how they [...]

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Skittles.com – Chat the rainbow, this IS social collaboration

March 2, 2009

Folks, if you haven’t checked out Skittles’ new Web 2.0 campaign. Check it out now!
Mashable calls it out,
Many companies are starting to realize that whatever content they offer online still can’t match the various social media offerings out there, where the community contributes to the whole.
Few, however, have taken it so far as candy [...]

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Small business approach to marketing

December 6, 2008

This afternoon, I came across Jim Connolly’s post about the common approaches that a typical small business owner takes with his or her marketing campaigns.
While working with business partners, I routinely notice that we often use a blanket approach to reach our target market. However, on the other hand, one of the [...]

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