If you ever needed inspiration to start a blog about your business, passion or interest, here is one.
mashable.com/2008/10/02/bankaholic.
Look at how the site dominates the SERPs at http://www.google.com/search?q=best+cd+rates (27,000 queries monthly on Google) … And it also ranks well for “cd rates” (110k queries), “credit card offers” (40k queries), etc.
$15MM may seem like a lot, but considering how much money there is in the industry, that amount could be recouped in a couple of years and the site would remain an appreciating asset.