The Business Value in Social Networks

How do you enable an organization to be open, agile and transparent? How does your brand to earn it’s influence in social media?

I talked a bit about that last night at the CUNY Virtual Enterprise Panel with my friend Daryl Pereira. From internal enablement to governance to social media marketing.

Social networks are everywhere.  As these systems continue to reach into the very fabric of our existence, businesses are increasingly realizing the value in social collaboration.

In this panel, we started our discussion on an exploration into how businesses are finding real value in social media. You’ll see how social networks within the workplace can make us more efficient and knowledgeable, and how a social business breaks down barriers between prospects, customers and its extended ecosystem.

FORBES: How Social Media is being used to capture knowledge inside companies.

Forbes published a discussion with IBM’s Jeff Schick on the steps organizations should take to capture knowledge and garner business intelligence. Forbes positions IBM as a thought leader in enterprise social software highlighting the opportunities organizations can achieve to gain efficiencies and increase productivity when they embrace enterprise-wide collaboration. Big Kudos to my Lotus Connections team for driving the future of business 2.0.

Have a read here: www.forbes.com/2010/08/23/enterprise-social-media-technology-cio-network-ibm.html