Rebirth of Old Spice Brand

Months ago, many people had the pleasure of seeing this hilarious ad by Oldspice. In it an extremely attractive man, let’s call him Mr. Oldspice, tries to informs women that though their boyfriend/husband can smell like Mr. Oldspice despite never living up to his looks. It was a highly successful television advertisement.

Then it turned genius. On Tuesday, Mr. Oldspice started responding to questions asked by the community via YouTube videos. Most of the videos answered queries from major influencers and celebrities. Already, this is being labeled one of the best campaigns of the year.

Key Takeaway: Traditional media translates well into new media when you create spot-on content that engages influential people.

Check out ReadWriteWeb’s notes on How Old Spice Won the Internet.