“If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.”
Everywhere you look, you hear about social media. Social media this, social media that. But it is nothing new. Some form of digital communication has always been present since the advent of the [...]
"Leave it to the advertisers – and those with the old ad model thinking – to take social media and push out messages. It’s becoming a "listen to me" model. A contest for attention. A numbers game."
Spike Jones’s lamentation rings true. The last thing we want is for our new modes of dissemination to become [...]
Bilal Jaffery, an IBM Marketing Manager specializes in Social Media, Web Marketing and Search Engine Optimization. Currently leading IBM Lotus Social Media Strategy. Currently residing in Toronto, Canada.
