Do you have a new original way to market online?

Despite the addictive grasp facebook has on millions of users, it is still a new phenomenon. Social networking is still in a very young stage, as both individuals and organizations begin to attempt to use this tool to benefit their cause. Wheather that cause is to market yourself in order to appear more attractive to the opposite sex, market a service providing website to mass amounts of users, or to successfuly market a new product or good, everyone is marketing something.

As it becomes more apparent that facebook provides an unrivaled medium that brings together suppliers and consumers, the question now becomes ‘what is the most effective way to do so.’ Surely many different techniques will be used and many will never get off the ground. However as we continue to understand this new high powered utility many new marketing techniques will prove effective in gaining mass amount of user attention, and in turn using this attention to successfuly market different goods and services.

These new techniques will prove to be much more effective than the traditional pop-up or website banner, beacuse they allow for interaction and personalization. For those individuals that do create these new marketing techniques that prove to be successful, there is a huge potential market for them among suppliers of goods and services, as well as an opportunity to provide a platform to advance personal objectives.

I made my first attempt attempt at using facebook as a marketing tool this past year. As some of you are aware, I am a Marketing director for an online venture by the name of DesiVibe.ca. We gained a folowing of college students as we partied across the metropolitan Toronto and near by cities by going to large student association parties, college bars, and major club nights. We would then create videos and photographs of our event coverage to be watched from both facebook and our site to create a following of facebook users. We used that following to market for several different websites. It was a mildly successful attempt with 40,000 views of our videos and a facebook and myspace network of 4,000 people. If anything, this idea showed me that in order to successfuly market online I need to think outside of the box.

It was only my first attempt, and surely not my last. I want to know what are some of your ideas, about what you think would be the best way to market online utilizing facebook. There is a way to gain the attention of millions of facebook users and maintaining it. Once someone figures out how to do it, those individuals will reap the profit.