“If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.”
Everywhere you look, you hear about social media. Social media this, social media that. But it is nothing new. Some form of digital communication has always been present since the advent of the [...]
This afternoon, I came across Jim Connolly’s post about the common approaches that a typical small business owner takes with his or her marketing campaigns.
While working with business partners, I routinely notice that we often use a blanket approach to reach our target market. However, on the other hand, one of the [...]
Despite the addictive grasp facebook has on millions of users, it is still a new phenomenon. Social networking is still in a very young stage, as both individuals and organizations begin to attempt to use this tool to benefit their cause. Wheather that cause is to market yourself in order to appear more attractive to [...]
Bilal Jaffery, an IBM Marketing Manager specializes in Social Media, Web Marketing and Search Engine Optimization. Currently leading IBM Lotus Social Media Strategy. Currently residing in Toronto, Canada.
