75% of Consumers Have Website Registration Frustration

This shouldn’t be a shocker for anyone. Nothing new here at all but it will give you an incentive to email your web team with some data.

Turns out people are tired of registering for your site. A recent study from Blue Research found that 75% of consumers resent being asked to register for websites and will change their behavior as a result. So how will their behavior change?

I do know that there is data indicating that social logins/open-id based registration pages (For example, Google Account, Twitter or Facebook Connect) have higher opt-in vs a dedicated company login.

Check out the stats:

54% may leave the site or not return

76% admit to giving incorrect or incomplete information

17% go to a different site

This data highlights the trend toward social sign-in functions. The same study found that 66% of respondents believe social sign-in is a good solution to registration frustration. The study also found that 55% are more likely to return to a site with social sign-in and 48% are more likely to make a purchase.

Check out the findings at MediaPost.

At the Make Web Not War Conference in Montreal

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As some of you have probably noticed via my twitter updates. I am currently attending the Make Web Not War conference in Montreal. The focus is on web development, social web and open data infrastructure of tomorrow. A refreshing change from typical corporate events, the energy at this ‘startup/web 2.0′ along with passion at this conference is to die for.

I loved the panel discussions on passion and authentic social behavior required to succeed in this world of Web 2.0 – 3.0. On a surprising note, I am shocked in awe to report that Microsoft has done a great job in promoting this conference in a very subtle community building manner. Their logos are barely seen, yet they are the main sponsor of the event.

Their Open Data architecture to enable open data collaboration is also an interesting concept. It does tie in with the Government 2.0 effort currently in place. FYI: Canadian cities sharing their data include: Toronto, Vancouver, Ottawa and Naomi. Vancouver’s pilot is online at http://vanguide.cloudapp.net/. Sadly, it requires you to install Silverlight but worth installing to check out the implementation from true social web nature. Rocovery.gov is also a prime example of this shift.

If you are interested in learning more, follow the #webnotwar twitter stream. I’ll be posting my summary and possible integration with IBM’s Digital Strategy (in my opinion) when I get back to Toronto.