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The Smarter City interactive experience @ IBM.COM

December 1, 2009

Today we are launching an exciting new interactive experience called “TheSmarterCity” on IBM.COM. TheSmarterCity is a tool to visualize how cities can become smarter through the interconnection of data, instrumentation of systems and intelligence gained from analytics.
The website offers an interactive experience of IBM Smarter City agenda by setting up the current challenges, potential [...]

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This is why I am in Web Marketing – Bet you didn’t know this!

March 20, 2009

Does "Web 2.0" mean anything? Till recently I thought it didn’t, but the truth turns out to be more complicated. Originally, yes, it was meaningless. Now it seems to have acquired a meaning. And yet those who dislike the term are probably right, because if it means different to everyone.
To a small business owner, it [...]

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Th1nkforward – Marketing for the future. Tell IBM what YOU want!

March 9, 2009

Here’s an interesting IBM video that I wanted to share with my folks. This is the time for change. World is changing, IBM is changing – help us change for the better.

It showcases where IBM Marketing & Communications is moving in terms of the future. But I would like to throw this back to [...]

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