Straight from WOMMA,
Once a year, the President gives a State of the Union. Since there is no president of the internet, JESS3 handled the job of showing just how large these interwebs have become. You might ask “What part do I play?” How many emails did you write yesterday? 10? 20? 100? Those contributed to [...]
“If I tell my Facebook friends about your brand, it’s not because I like your brand, but rather because I like my friends.”
Everywhere you look, you hear about social media. Social media this, social media that. But it is nothing new. Some form of digital communication has always been present since the advent of the [...]
Influence and attention are different. Influence is fiscal and long term whereas attention is monetary and short term – Peter Kim
Seth Godin explains why there needs to be more focus on building relationships and a shift away from the current scorecard mentality, often seen in the social media. Like in real life, we can [...]
Everyone knows that Real-time Search is hot. Ever since Twitter came along, real time search has proven its worth. Twitter is taking full advantage of their network and its potential.
So, the question becomes — Can Google keep up with them or not? Will Twitter beat Google at its core? Is it beneficial for twitter [...]
Seth Godin writes,
Flipping abundance and scarcity. I think it’s dangerous and often fatal to put free on top of an existing business model. Things fall apart.
People look at the free revolution and say, “oh, that could never work. If I gave x, y or z away for free, I’d fail.” They’re right. They will fail… [...]
Just about everyone is jumping on the social media bandwagon, but not all are sure what to do with it. Like all other forms of media, it is not the end all outlet, nor is it something for just one department. Social media aids businesses from product development to PR. It is easy to try [...]
Just as you’ve become used to updating your blog and tweeting about the quality of your lunch salad, a scary new term is bouncing around the Internet, Web 3.0. Users were consumers in 1.0, producers in 2.0, and are now optimizers in 3.0. Instead of telling your siblings who don’t care about your salad, in [...]
We’re entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers. Top-down messaging is losing traction, while bottom-up buzz is gaining power. Dell spends hundreds of millions each year on [...]
H ave you ever wondered about Web 2.0 and what it means to you? I know I am guilty of thinking about its past, present and the future direction. It has moved us away from traditional static delivery platform to the current ever-changing dynamic platform that enables us to have two way conversations , [...]
Bilal Jaffery, an IBM Marketing Manager specializes in Social Media, Web Marketing and Search Engine Optimization. Currently leading IBM Lotus Social Media Strategy. Currently residing in Toronto, Canada.
