Google Social Search Approach

Take a look at updates to Google Social Search. The new improvements enable you to get even more information from people you are connected to, whether they’re publishing on Twitter, Flickr, Blogger or other publicly available sites.

According to Google, when you sign in to your Google Account, you can get ideas and recommendations from people you trust, right in your search results. It’s all part of Social Web Transformation. The Social Interest Graph.

Fast Company: Why IBM Could Be Bigger Than Facebook in Social Media

Drew Neisser, CEO & Founder of Renegade, posted a very insightful piece on our recent launch of Customer Experience Suite and the Project Northstar and how it plays into the future of web commerce today.

I’ve stated it earlier in various blog posts that the current explosion of social media cannot sustain its growth without revenue models in place. The current explosion has also added lot of noise in this space as well which dilutes the whole ‘experience’ as well.

However, that is being changed by packages like the IBM Customer Experience Suite that focus on transforming and incorporating the social processes that define the digital experience of any brand. It’s not about the tools but how you take that ‘social’ interaction and make it meaningful.

Have a read here >>>
fastcompany.com/1689837/why-ibm-could-be-bigger-than-facebook-in-social-media