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Th1nkforward – Marketing for the future. Tell IBM what YOU want!

Posted by Bilal Jaffery on Mar 9th, 2009 in web 2.0 | 6 comments

Here’s an interesting IBM video that I wanted to share with my folks. This is the time for change. World is changing, IBM is changing – help us change for the better.

It showcases where IBM Marketing & Communications is moving in terms of the future. But I would like to throw this back to the community. What would you like to see IBM do for YOU to help better your life and business.

I promise to take this back to my executive management and get their responses as well to your inquiries, if its something more personal, you can definitely use the contact form to send it to me directly, otherwise, please feel free to use the comments form.

Afterall, this is the last thing I want. Comedic view of traditional marketing.

http://www.seancull.co.uk Sean Cull

I have no idea what the purpose of this video is
http://www.Bilal.ca Bilal Jaffery

Its time for change, so tell IBM not what you think, but WANT as well.
http://www.seancull.co.uk Sean+Cull

Sorry Bilal, let be more specific.

Who is this aimed at ?

Will customers download this and watch it to its end – NO
Will people stop when walking past a booth and watch it to its end – No
Will it become a viral add – No
will you won audience even watch it to its end – Probably not

It doesn’t convince anybody of anything, It doesn’t make anyone want to buy anything, all it says is IBM is changing

Well state the obvious, businesses are always changing, to be as successful as IBM it must be changing. Name one of your competitors that cannot claim to be “changing”

I really really don’t see the point of the tens of thousands of dollars it took to make this

Sean
http://www.Bilal.ca Bilal Jaffery

It is a video aimed at IBMers to embrace change. My apologies, I should’ve made it clear. It is not targetted as a customer facing video.

I posted it to get a dialogue going with the community — to ask you what you want to see from our marketing, so that I can ensure somethign is done.

To show that there are folks that do care about what you think and want to incorporate as much customer feedback as possible in projects at IBM.
http://www.leadershipbynumbers.com Jack Dausman

Bilal, I got it. It makes sense as a motivational, big-picture theme. While I do think IBM is one of the few companies that is doing right, the video seemed very IBM-got-it-right, rather than Getting-It-Right-Includes-IBM.

Maybe, I find the juxtaposition of the small-planet-earth logo (hm, how many hyphens can I use ?) with the corporate world of suits a little stifling.

Summary: good vid, with good vibes. Could you do a vid that also works with small world wonders ?
http://www.Bilal.ca Bilal Jaffery

Jack, I actually updated the video to better reflect the message. Check it out now.

Less confusion.

- Bilal

Th1nkforward – Marketing for the future. Tell IBM what YOU want!

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