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The new Xerox! Brand Makeover

by Bilal Jaffery on January 7, 2008 · Comments

in Technology News

Xerox is undergoing a brand makeover in efforts to transform themselves from a corporate firm to a friendlier personal IT technology firm. I personally think that its a great move on their part as they have a great corporate backing, established sales channel and marketing verticals.
The new branding is softer, friendlier and incorporates the web 2.0 feel. I personally welcome the change and do believe that it will help Xerox gain market share from competition such as HP, Canon, Ricoh and others.

Xerox's new logo
Xerox's Old logo

Reference: http://www.businessweek.com/innovate/content/jan2008/id2008014_152649.htm

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