Thanks goes out to Luis Benitez who posted this slide on his blog recently. Ever since moving into IBM Software group’s web marketing division, I have also been extremely impressed with my executive management (under the guidance from Gina Poole, our VP), who has been aggressively pushing for real-world adoption of Web 2.0 technologies internally and externally.
Coming from a background where I literally grew up with Web around me (I can still remember logging into BBS’s with my 2400 BAUD modem on IBM PS/1 upgrade that I got after dealing with my dreaded 286 for 4 years.) To some of us, who grew up with the web around us, we often take digital collaboration for granted. But my dear visitor, if you haven’t noticed already, out of the Fortune 100, IBM is greatly ahead of the curve in creation, adoption and implementation of Web 2.0 technologies that actually work within a business environment.
As one of my close friends, Nabil Uppal, once candidly declared– that the current state of social media is equivalent to the writings on a washroom wall, i.e., from his perspective, in the current state of the web, there is no real and practical way of filtering out noise from quality .
As often noticed on Twitter, everyone is an ‘expert’ at something and I don’t know about you, but my timeline is filled with unwanted spam and junk. Overall, there is an urgency to increase the the number of followers on Twitter, but unfortunately, at the expense of quality.
According to a friend, Nabil, "There is no real way of increasing the quality of the postings coming from the folks. Every second person on twitter is an expert at something and will help me learn internet marketing." IBM’s research is currently working on technologies to just solve Nabil‘s problems – by automatically assessing quality and credibility of the conversations within the network as time passes. Now that’s a good use of chit chat.
